Master of Business Administration specialising in Digital Marketing
AQF Level 9 • CRICOS Code: 119363G
Advance your career in the digital economy with an MBA designed to develop leadership, strategic marketing expertise, and data-driven decision-making skills. This program prepares graduates to design, implement, and manage impactful digital marketing strategies aligned with contemporary business and technological trends.
Overview
The MBA is a course designed for students with an undergraduate degree wishing to enter or advance in the digital workforce in the areas of technology leadership, digital marketing, or digital transformation. It also appeals to students with an existing postgraduate degree wishing to change career direction or to enhance skills within their current industry as it transforms to digital business. It can also supplement prior study in the areas of technology, data, information systems, business, or other fields, where the student needs to develop and hone skills in the areas of business and management in a digitised context.
Digital Marketing – This specialisation aims to create graduates who can develop digital marketing solutions for organisations. The purpose is to align with industry and scholarly best practices and enable students to link marketing, data, and digital technologies to create impactful and meaningful digital marketing strategies. The specialisation emphasises ethical and sustainable digital marketing practices, including responsible advertising, data privacy, and minimising environmental impact.
STUDY MODE
On campus
STUDENT
Domestic
International
COURSE
DURATION
2 years
START DATE
06 Jul 2026
12 Oct 2026
View all key dates
FEE
SCHOLARSHIP
Why Study a Master of Business Administration (Digital Marketing) at SPI?
Industry-Relevant Curriculum
Gain expertise in digital marketing strategy, analytics, consumer insights, and emerging marketing technologies.
Leadership & Strategic Focus
Build managerial competencies in finance, business operations, organisational behaviour, and strategic planning.
Digital Transformation Skills
Learn how marketing, data, and technology integrate to support business growth in a digital economy.
Ethical & Sustainable Marketing
Develop responsible marketing practices including privacy, ethics, sustainability, and brand trust.
Career Opportunities
This program equips you with practical, industry-relevant skills to succeed in today’s evolving digital and business landscape.
Digital Marketing Manager
Average salary
$95,000 – $130,000
Customer Insights Consultant
Average salary
$85,000 – $120,000
Brand Strategist
Average salary
$80,000 – $115,000
Marketing Specialist
Average salary
$70,000 – $100,000
Digital Marketing Specialist
Average salary
$70,000 – $100,000
Marketing Strategist
Average salary
$85,000 – $120,000
Course Structure
The Master of Business Administration (Digital Marketing) is a 2-year AQF Level 9 qualification comprising 96 credit points, including core business units, digital marketing specialisation units, elective units, and a capstone project.
Core Units Stream (42 credit points)
This stream develops essential business management knowledge required for leadership roles in contemporary organisations. Students gain foundations in finance, marketing analytics, management, ethics, and data-driven business decision-making.
Students complete the following core units (6cp each):
MBA500 – Market Research and Big Data Analysis (6cp)
MBA501 – Accounting for Business (6cp)
MBA502 – Principles of Business Management (6cp)
MBA503 – Business Law: Legal, Social, Environmental and Ethical Foundations of Business (6cp)
MBA504 – Human Resource Management & Organisational Behaviour (6cp)
MBA505 – Financial Management (6cp)
Pre-requisite: MBA501 Accounting for BusinessMBA506 – Data Science for Business (6cp)
Pre-requisite: MBA500 Market Research and Big Data Analysis
Digital Marketing Specialisation Core Units (30 credit points)
This stream focuses on strategic digital marketing capabilities, consumer behaviour insights, marketing technologies, and customer engagement in digital business environments.
Students complete:
MBA600 – Digital Marketing in the Era of AI (6cp)
MBA601 – Digital Consumer Behaviour: Leveraging Consumer Insights & Neuroscience (6cp)
MBA602 – Social Media Management and Content Creation (6cp)
MBA603 – Customer Relationship Management (CRM) in a Digital Context (6cp)
MBA604 – E-commerce Fundamentals (6cp)
Specialisation Elective Units (6 credit points)
Students select one elective unit aligned with their career goals:
MBA660 – Customer Experience Design (6cp)
MBA661 – Emerging Technologies (AI, Blockchain, Cloud Computing, IoT) (6cp)
Capstone Project (18 credit points)
The capstone provides practical industry or research experience where students apply business and digital marketing knowledge to real-world challenges.
Choose one:
MBA700 – Industry Research Capstone Project (18cp)
Requires completion of 78 credit points prior.
OR
MBA701 – Industry Engagement Capstone Project (18cp)
(May include incubator, accelerator, or industry immersion project.)
Requires completion of 78 credit points prior.
Entry Requirements
Admission to the Master of Business Administration (Digital Marketing) is based on meeting SPI’s academic and English language proficiency requirements.
Academic Requirements
Applicants must have completed one of the following:
A recognised Bachelor degree (AQF Level 7 qualification) or equivalent; or
Other qualifications combined with relevant work or professional experience may be considered on a case-by-case basis; or
Successful completion of the SPI Postgraduate Qualifying Program (PQP); or
Completion of an SPI Graduate Diploma or Graduate Certificate. Eligible units may be credited towards the Master’s degree in accordance with SPI’s Academic Credit and Recognition of Prior Learning Policy.
English Language Proficiency
English as a First Language – Applicants must hold citizenship or long-term residency (minimum of 10 years) in an English-speaking country recognised by SPI and have completed secondary or higher education in that country.
English Not as a First Language – Applicants are required to provide a valid English proficiency certificate as proof of English language competency.
Academic Requirements
Applicants must have completed one of the following:
A recognised Bachelor degree (AQF Level 7 qualification) or equivalent; or
Other qualifications with relevant work or professional experience may be considered on a case-by-case basis; or
Successful completion of the SPI Postgraduate Qualifying Program (PQP); or
Completion of an SPI Graduate Diploma or Graduate Certificate with potential credit transfer where applicable.
English Language Proficiency
International applicants must meet one of the following English language requirements:
English Language Test Results
IELTS (Academic): Overall 6.5, with no band less than 6.0
PTE Academic: Overall 58, with no sub-score less than 50
TOEFL iBT: Overall 79, including minimum scores of:
Writing: 21
Reading: 13
Listening: 12
Speaking: 18
TOEFL PBT: Overall 550, including Writing 4.5
Other English language tests recognised as equivalent to IELTS Academic 6.5
English test results must be valid and taken within three (3) years prior to course commencement.
For full admissions requirements please read the Student Admissions and Enrolment Policy and Master of Business Administration Admissions Criteria. For SPI Inherent Course Requirements, please refer to the SPI Inherent Course Requirements.
How to Apply
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